A concept sneaker store built entirely in Arabic with a right-to-left layout: a bold launch homepage, a collection filtered by running, lifestyle and training, product pages with colours, sizes and sale prices in AED, a campaign section and an AI shopping assistant.
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Most sportswear stores in the region are designed in English and then translated, which breaks the reading direction and the tone. The goal was a store designed for Arabic from the first line, with the energy of a product launch and the clarity of a real shop.
Every element is laid out right to left: navigation, product grids, prices, size selectors and buttons. The homepage launches the "New Drop" with a bold Arabic headline and a hero sneaker, then the collection can be filtered into running, lifestyle and training. Six models carry badges and sale prices in AED. Product pages show the colour, a size grid from 39 to 45, quantity, add to cart and related models. A campaign section with lifestyle imagery gives the brand its attitude, and an AI assistant helps visitors with sizes, colours, prices and store questions.
The shopper lands on the new drop, filters the collection by use, picks a colour and size on the product page and adds to cart, reading naturally from right to left the whole way, with the assistant one tap away.
Key pages and sections from the finished site, on desktop and mobile.
→ Design natively for Arabic readers
→ Create the energy of a product launch
→ Let shoppers filter quickly by use
→ Make size and colour selection effortless
→ Help undecided visitors with an assistant
→ Full Arabic interface with a right-to-left layout
→ Launch hero with a "New Drop" badge
→ Collection with running, lifestyle and training filters
→ Six products with badges and sale prices in AED
→ Product pages with colour, size grid (39–45) and quantity
→ Add to cart and related products
→ Campaign section with lifestyle imagery
→ AI shopping assistant chat
→ Demo notice: no real payment is processed
→ Responsive, mobile-first layout
A store that reads naturally for Arabic-speaking customers and still feels like an international sneaker brand. It shows that a right-to-left shop can be bold, fast and focused on conversion, with an assistant ready to answer the questions that usually stop a purchase.
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