Clinic website

Smile Casa Dental Clinic

A concept website for a modern dental clinic in Casablanca: transparent prices in dirhams, a team of three dentists, patient reviews and an appointment request form, designed to turn a nervous visitor into a booked patient.

Visit live project
Smile Casa homepage with the headline Modern Dentistry in the Heart of Casablanca and a bright treatment room
ClientConcept project
IndustryHealthcare · Dentistry
ServicesUX/UI design · Conversion copywriting · Responsive development · Appointment form
01

The challenge

Choosing a dentist is a trust decision. Patients worry about pain, about the bill and about who will treat them, and most clinic websites answer none of it: no prices, no faces, no clear way to book. The site had to remove those three doubts before asking for an appointment.

02

The solution

The page is built as a sequence of answers. Prices for eight treatments are listed up front in Moroccan dirhams, from a 350 MAD check-up to a free Invisalign consultation. Three dentists are introduced with their speciality and years of experience. Patient reviews, opening hours and the Boulevard Zerktouni location with parking follow, and every section leads to one appointment form that asks only for a name, phone number, treatment, preferred date and a message.

03

User experience

The visitor sees the promise, then the prices, then the people. By the time they reach the form, the three usual objections (cost, pain and who will treat them) have already been answered, and the form itself takes under a minute.

Inside the website

Key pages and sections from the finished site, on desktop and mobile.

Price list with eight treatments in Moroccan dirhams
Price list with eight treatments in Moroccan dirhams
Team section introducing three dentists with their specialities
Team section introducing three dentists with their specialities
Appointment request form with name, phone, treatment and preferred date
Appointment request form with name, phone, treatment and preferred date
Three mobile screens: homepage, price list and appointment form
Three mobile screens: homepage, price list and appointment form

Main objectives

→ Remove price anxiety with clear, published fees

→ Put faces and specialities on the clinic

→ Make booking possible from any section in one step

→ Reassure on comfort, hygiene and languages spoken

→ Work flawlessly on a phone, where most patients search

Main features

→ Price list for eight treatments in MAD

→ Team section with three dentists, specialities and experience

→ Patient reviews

→ Opening hours and location with parking information

→ Appointment request form with treatment and date selection

→ Persistent "Request an Appointment" call to action

→ "Why choose us" reassurance section

→ Trilingual staff signal: Arabic, French and English

→ Responsive layout from mobile to desktop

The outcome

A clinic website that answers the questions before patients ask them.

A complete, working clinic website that answers price, trust and logistics before the visitor has to ask, then turns that confidence into an appointment request. The same structure works for any private practice: dental, medical, aesthetic or physiotherapy.

Discuss a similar project