A second, minimalist direction for the same argan brand: a gallery-like store with twelve products across face, hair, body and men, an origin story page, a journal of long-form articles and refined product pages.
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Some premium buyers respond to warmth and ritual, others to restraint and information. This second direction explores how the same brand and catalogue can be sold through a quieter, editorial experience that feels closer to a design gallery than a shop.
The layout is light, airy and typographic. The hero states the brand in three figures (100% cold-pressed, 12 rituals, 1 ingredient) beside the signature oil. "The Edit" presents four products to begin with, an origin block explains the tree, the method, the hands and the yield ("one tree, thirty kilos of fruit, one litre"), and collections are organised into face, hair, body and men. A four-step evening ritual, a journal of three long-form articles and an "Our story" page deepen the brand. Product pages use breadcrumbs, a short tagline, add to bag, shipping details, how to use, ingredients, origin and "Pairs well with" suggestions.
The visitor reads the brand like a magazine: a clear promise, the origin in figures, an edit of essential products, then the journal and story pages for anyone who wants to go deeper before buying.
Key pages and sections from the finished site, on desktop and mobile.
→ Explore a minimalist, editorial expression of the brand
→ Educate buyers on origin and method
→ Organise the catalogue by need, including a men’s line
→ Use content to support search and trust
→ Keep product pages clear and complete
→ Minimalist hero with key brand figures
→ "The Edit": four signature products
→ Origin block: tree, method, hands and yield
→ Four collections including men
→ Four-step evening ritual
→ Journal with three long-form articles
→ "Our story" page
→ Shop with 12 products and category filters
→ Product pages with breadcrumbs, details, ingredients, origin and pairings
→ Bag and shipping information
→ Responsive layout
Two complete art directions for one brand, built on the same catalogue: one warm and ritual-led, one quiet and editorial. Side by side, they show how design choices change the way a premium product is perceived, and give the brand a tested option for each audience.
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